Apple signs strong third quarter with services and iPad

The Californian manufacturer announces a turnover of 64 billion dollars for a profit very slightly down 3.11%. If the iPhone is still slack, Apple can count on its other product lines and especially on the services, which pull the results up.
On Wednesday, October 30, Apple released these results for the third quarter of 2019. This period does not include the latest releases of the brand, including the latest range of iPhones.

A surprise success for the new ranges of iPad

Apple still delivers a solid quarter with a turnover of $ 64 billion, up 1.75% over last year. Profit fell slightly to $ 13.69 billion, compared with 14.13 in the same period last year.

In detail, it is the iPhone that once again blows the blow, with a turnover of 33.36 billion dollars, down 9.23% compared to 2018. If the iPhone XR saved the furniture, this 2018 generation of the smartphone was much less powerful than expected in the teams of Apple. Tim Cook nevertheless said in his presentation that the iPhone 11 was doing a much better start, helped by a price a little lower than usual.

The surprise of these results is on the side of the iPad, which is growing by nearly 17% in one year, with sales at $ 4.66 billion. The complete renewal of the range during the spring, with new devices at all prices, convinced most users to be tempted or renew their old equipment.

Services and accessories now account for 30% of Apple's sales

How not to approach the category of services? This is the flagship activity of Apple for this year and we understand why, with a turnover of 12.51 billion dollars in a quarter (it's almost twice as much as the Mac, which disappoints at "only" $ 6.99 billion). Growth in one year jumped 18% and Tim Cook announced that 450 million Apple customers subscribe to at least one service. The arrival of Apple TV + should continue to bring this activity now strategic.

Finally a word about "Other products", the category of tote Apple that mainly includes AirPods, Apple Watch and Beats helmets. The business is doing better with $ 6.52 billion in sales and growth of 54.39%.

Apple now expects a Christmas quarter between 85.5 and 89.5 billion dollars in sales, an increase from 2018.