The search engine respectful of privacy has conducted a survey to better consider the browsing habits of users of Android smartphones.
A study of 3,400 users in the United States, United Kingdom, Germany, and Australia, which tends to show that if Internet users were offered the choice of their favorite search engine on Android, many would prefer an alternative to Google.
Mass adoption of alternative search engines
The presentation of the results obtained by DuckDuckGo is baffling. Rather than giving the respective adoption rate of alternative engines proposed (between four and eight depending on the country surveyed), the company prefers to highlight their hypothetical progression in market share. |
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© DuckDuckGo
Specifically, if Android users were offered the choice between Google and seven other search engines, their choice would lead to an explosion of market shares of alternative engines in the order of 300 to 800%. For example, in the United States, the current market share of alternative engines is 5.58%. If Android users could choose their engine at the launch of Google Chrome, this share would rise to 15.95% - an increase of 286%.
© DuckDuckGo
Besides the fact that we do not offer Android Internet users this kind of choice, many are unaware that they even have the ability to change search engine via the options of their phone or application. It must be said that Android was not really designed to be able to do without the Google ecosystem, found on virtually every page of his smartphone.
An awareness around personal data
DuckDuckGo also questioned his sample on the reasons that could push them to change search engines. For a large majority of people, the answer "If the engine offers better search results" comes first (36.3% in the US, 47.16% in Germany, for example).
© DuckDuckGo
Just behind, the answer "if the engine did not collect any personal data about me or my research" gets an average of 30% of the answers in the four countries surveyed. The absence of advertisements then comes in third, followed by aesthetic considerations or the possibility of carrying out research in other countries.
Results that are not without pleasure DuckDuckGo, which is enthusiastic to be the second search engine most selected by users during his investigation.
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