For the boss of Microsoft's Xbox division, success is not just about crushing the competition.
Clearly lagging behind Sony in terms of console sales, Xbox and so Microsoft is seeing things under a quieter eye.
Sony and Microsoft: rivals, but even more partners
Asked by Fortune about his perception of "console war," Phil Spencer admits he does not care. For him, the video game is a booming market and the success of a manufacturer should not be measured in its ability to crush its competitors.
An approach still largely misunderstood by Xbox fans, according to the boss of the gaming division of Microsoft. " There were reactions when our partnership with Sony was announced. I saw them online "but why are you helping them?" Says Phil Spencer about the recently contracted deal with Sony around cloud gaming.
" But we have years and years of relationship with Sony. Sony designed PCs, and they ran Windows, they use our development tools to distribute games. The idea that the only way for one of us (console builders, ed) to succeed is to crush its competitors is just inconsistent with how the industry works today. Incompatible .
Microsoft, one of the biggest game publishers on PlayStation
As a snub to its detractors, Phil Spencer enjoys being among the largest game publishers on PlayStation consoles. " We are distributing Minecraft, " slices the man at the head of the Xbox brand, recalling that Microsoft held the rights to the best-selling video game in the world with more than 176 million copies.
An important presence that can not be limited to the PlayStation catalog. Last February, Nintendo and Microsoft shake hands to conclude a new partnership (and contours still vague) for the arrival of some Xbox titles on the Nintendo Switch.
As the cornerstone of a building that promises to be dizzying, the Nintendo Switch welcomes since April 17 last Cuphead, an exclusive Xbox One.
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