Takeaway.com would be ready to swallow Just Eat ... and show his teeth in front of Uber

© Takeaway.com

The two European companies will merge with the ambition to make life difficult for Deliveroo and Uber Eats. The total cost of the operation: 9.1 billion euros. 

A new heavyweight home delivery meal will soon see the light of day. The Dutch service Takeaway.com has formalized the purchase of the British JustEat, for a final amount of 8.2 billion pounds, or 9.1 billion euros.

Just Eat had a hard time, heckled by its biggest competitors

This merger comes as the market becomes more and more competitive, especially with Deliveroo and Uber Eats services, which are gradually gaining market share in international cities. 

JustEat was up to today in difficulties compared to its two main competitors. The company had to make heavy investments to expand its partner restaurant card, and even if its turnover is greater than that of Takeaway.com, its margin remains minimal and it's stock market valuation is lower than that of its now a partner. 

The price of his stock has fallen in recent months (-25% in one year) and Just Eat lost his general manager Peter Plumb earlier this year. The strategy of the repair delivery company has also been challenged internally by investors.

The new entity aims to compete with Deliveroo and Uber Eats

The aim of this merger is to develop a company capable of producing 360 million orders a year worldwide and a minimum turnover of 7.3 billion euros. Takeaway.com until August 24 to submit a formal offer to purchase. 

While waiting for the two parties to discuss, it is not excluded that other competing services will position themselves by proposing a larger amount. This is what investors seem to think about the action of Just Eat, which has risen 26% since the announcement of negotiations.