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Expected for the year 2021, the BMW iNEXT is revealed slowly, but surely, over the months. At its polygonal wheel, now, to be the subject of a press release in its own right.
Regarded as one of the brand's new flagship automotive flagship flags, BMW's Sports Activity Vehicle (SAV ) iNEXT has high hopes among the German company's teams. And to make this vehicle an electric jewel worthy of the name, the company from Germany has embarked on a communication campaign for the least aggressive.
A well-oiled marketing speech
In addition to the winter testing conducted last March alongside the iX3 and i4, the iNEXT was also the subject of an official press release a month earlier. What admires his curves under his camouflage look.
After a mysterious image of its broad curved edge screen published late May, place at its polygonal steering wheel, presented in detail on the official website of the brand.
In view of its characteristics, the least we can say is that the teams of the company set out to design a neat and practical product: according to the multinational, the steering wheel in question would indeed ideal for switching from highly automated to manual driving. As Electrek reminds us, the iNEXT should have level three autonomy, over five stages in total.
The new form of interaction
BMW adds: " In addition, the unique steering wheel contours - inspired by motor racing - optimize seating comfort while providing an enhanced view of the instrument cluster." The rounded interior corners are used as thumb rests. But most importantly, once in your hands, this steering wheel would greatly help to " recognize the steering angle according to its position ".
The brand has also incorporated a new form of interaction between the driver and the vehicle: visual color signals indicate the availability of a particular autonomous feature to the driver. But also in what type of situation the latter must regain control of his car.
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