Amazon Prime Day: new records beaten, in France and around the world

The Prime Day was an opportunity for Amazon to do even better than Black Friday and Cyber ​​Monday combined, with an ever greater excess. 

At the end of the two days of Prime Day, from July 15 to 16, Amazon delivered a first report of the shopping event, distilling figures and data all equally impressive. For example, Amazon Prime members, who had more than one million offers, ordered more than 175 million products worldwide, compared to 100 million for the 2018 edition. An absolute record that surpasses those of Cyber ​​Monday and Black Friday combined.

$ 2 billion for small and medium-sized businesses

If the Prime Day lasted only two days during this sales period, it allowed Amazon to highlight the products of its own brand, so much so that in France, the Echo Dot, the Fire TV Stick, and the new Kindle are among the best sellers. "  We want to thank Amazon Prime members around the world,  " said Amazon boss Jeff Bezos. 

The US firm, for the sake of comprehensible communication (in view of the investigation launched by the European Commission for possible anticompetitive practices), notes that Amazon Prime members bought $ 2 billion worth of products from small and medium-sized companies.

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3.5 million products sold in France

Prime Day was a real success thanks to the extension of the premium program of the giant e-commerce. Amazon Prime members were able to place orders in 18 countries. This is twice as much as five years ago when the first event took place. Worldwide still, July 15 (and then July 16 in second place) were the two most prolific days in terms of enrollment in the Amazon Prime program. Sold in millions, connected objects have been popular. 

In France, some 3.5 million products were purchased during these two days. This is even better than in 2018. The company states that " the categories Laptop, Home, Para pharmacy, DIY, Small Appliances and Beauty were the most popular categories by Amazon Prime members. The Lunii story factory, the Ariel 3in1 Pod Ecodoses Original laundry, and the premium Pampers diapers were the highlights of the event in France.