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The first foray into Google's mid-range has clearly been successful. According to the results of the company, Pixel 3a would be responsible for a doubling of smartphone sales for Google compared to last year.
More accessible, less powerful, but taking over all that makes "experience" Pixel, Pixel 3a shows that Google has had a hollow nose by establishing a new market segment.
Pixel sales two times higher than last year
In the 2019 second-quarter financial report published by Alphabet - Google's parent company - it says, " Pixel 3a's launch in May pushed Pixel's global smartphone sales in the second quarter more than doubled. year on year ".
This is certainly good news for the company and its shareholders and shows that consumers are becoming more and more receptive to the Pixel "brand". A boon for Google, which will launch next fall the Pixel 4 and Pixel 4 XL, that the latest rumors predict as particularly innovative.
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