Formerly enthusiastic about big digital companies, Americans have pretty much-lost faith in their tech giants. The various scandals that have occurred in recent years have left their mark.
Times change, as they say. To judge the popularity of the big names in technology and the trust Americans place in them, the Pew Research Center commissioned a poll based on telephone interviews with 1,502 Americans from July 10th to 15th. The firm has delivered the results, and they are much less favorable to the giants of tech than a few years ago.
The end of the golden age of technological behemoths
At the last score, in 2015, tech companies enjoyed a good rating of popularity with Americans, with 71% of favorable opinions, and only 18% of negative opinions. But the two curves, which tended to move away, suddenly receded over the past four years.
The share of enthusiasts plunged 21 points. From now on, only one in two Americans (50%) believe that technology companies have a positive impact. They are 33% to have a negative opinion of the latter. 13% say they are mixed, while they were only 7% in 2015.
Scandals did not help tech firms
Privacy and personal data scandals such as the Cambridge Analytica case, the intrusiveness of Amazon's connected speakers and the Alexa assistant, and the massive piracy suffered by the Marriott hotel group have because of the relative good reputation of large technology companies.
Already last year, a majority of Americans (55%) said the tech giants had too much influence and power. Most surprisingly, it is the Democratic supporters (54%) who look favorably on technological behemoths. Republicans, supporters of a Donald Trump who had benefited from social networks for his election in 2016, are only 44% to have a favorable opinion of these companies. The height of the height?
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