The Fevad released the final e-commerce figures last year. Online sales account for 9.1% of retail sales in France.
In 2018, it is a double-digit growth that Internet sales have registered. If the mark of 100 billion euros should be reached in 2019, the Federation of e-commerce and distance selling (Fevad) confirms the figure of 92.6 billion euros as turnover for the sector. last year, an increase of 13.4% compared to 2017.
The explosion of mobile online sales
If the overall sales of online sales has increased significantly, the increase in the number of online transactions is even greater. In 2018, it rose 20.7% year-on-year, with a colossal total of 1.5 billion transactions. It should be noted that 22% of the turnover for the year comes from mobile terminals, ie 20 billion euros. In 2014, this share was only 8% and capped at 4.5 billion euros.
Of the 180,000 active merchant sites listed in France, those from the tourism sector that really make their mark, with 19.8 billion euros in revenue generated online in 2018. These are far ahead of those of consumer goods (6.7 billion) and cultural products (4, 1 billion).
French fans of online shopping at all ages
France has tens of millions of buyers on the Internet. All screens combined, nearly nine in ten Internet users (87.5%) bought on the net in 2018, an additional one million buyers compared to 2017. In addition, selling online is not a story. age, quite the opposite! More than eight in ten French people over 65 bought on the Internet last year.
Further proof of the impact of mobile on e-commerce, 13.8 million French have already made a purchase from their mobile. And this figure should only increase over the next few years, with the improvement of networks and the democratization of the smartphone.
0 Comments