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San Francisco has banned the sale of electronic cigarettes on its territory to fight against the rise of vaping among the youngest. The ordinance was adopted by the eleven members of the City Council.
Preserving youth from the ravages of nicotine
According to the latest studies, the number of young Americans using e-cigarettes has increased by 78% in 2018, resulting in " significant consequences for public health ".
The proportion of vapers rose from 1.5% to 20.8% among high school students between 2011 and 2018, while at the same time, the number of smokers dropped in the United States, from 21.87% to 13.8%. , 9%. The college students would be about 5% to vapor in 2018.
Juul, a market leader and target of health authorities
Juul, the leader in the e-cigarette market in the United States with headquarters in San Francisco, is particularly criticized by the health authorities. They criticize the company for using a high percentage of nicotine in its products and adopting an aggressive marketing policy targeting young people. The success of the company is due in particular to the shape of its products, the size of a USB key, and the various fragrances on offer. Between 2017 and 2018, Juul's sales have increased eightfold and the startup has benefited, a few months after its creation, of $ 12.8 billion invested by Altria, manufacturer of Marlboro, which owns 35% of the company.
Juul defended himself in a statement sent to the We have already implemented the most aggressive measures in the industry to prevent our products from falling into the hands of miners and we will continue. "
Now, electronic cigarettes that have not been cleared by the FDA, the US federal health agency, will no longer be sold in San Francisco.
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