Tim Sweeney, CEO of Epic, looks pleased: its exclusivity strategy is paying off

Tim Sweeney

Tim Sweeney takes his exclusivity-based strategy and hopes his business model, more favorable to publishers than Steam's, will benefit the entire industry. 
The Epic Games Store is the number one competitor in Steam today. The publisher of Fortnite opened its shop at the very end of 2018 and caused a sensation on the part of the publishers by its very aggressive pricing policy.

Unpopular exclusives, but essential for the CEO of Epic Games

Indeed, the platform is committed to taking only 12% commission to publishers on the sale of one of their titles. A very small percentage compared to the 30% that reverse Steam, the must-have masturbate of Valve and leader in the online sale of PC games for more than a decade. 

Tim Sweeney, the CEO of Epic Games, had the opportunity to explain in great detail the company's strategy for its online platform. In a series of tweets, the leader is back on the exclusivities policy that does not fail to make some players cringe. 

"  We believe that the excluded are the only strategy that will change the 70/30 status quo on a scale large enough to sustainably impact the entire sector. For example, after years of hard work by independent stores (with the exception of major publishers such as EA-Activision-Ubi), none seems to have reached 5% of the Steam scale.  " he, emphasizing that the exclusivity of an expected title is the only way to bring a player on the platform, before convincing him durable.

Rethinking the long-term economic model

Tim Sweeney is aware that this practice is unpopular with a wide range of players but also sees it as the only way for developers to earn money from selling their titles, which Steam does not allow. not today. 

"  The 30% tax usually exceeds the total profits of the developer who created the game sold. This is a disaster for developers and publishers. So I think the exclusivity strategy is proportionate to the problem,  "he adds. 

Epic Games believes it has laid the groundwork for some industry awareness. The company wants these rules to become generalities in order to reinvest the sunken money in commission fees in what matters most: games.